Changing the Public Conversation on Social Problems: A Beginner's Guide to Strategic Frame Analysis (an E-Workshop)
This E-Workshop provides an introduction to the FrameWorks Institute's Strategic Frame Analysis approach to communications research and practice. It also addresses the application of this approach in non-profits and for advocacy. Based on research into how people think and communicate, this approach "allows the research to document and deconstruct the frames currently in the public consciousness and to understand their impact on public policy preferences."
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